The study of Goldman Sachs Gao Hua pointed out that the Nike Air Max 90 brand front for a series of structural problems, such as : low-end needs of slow growth, competition from international brands Nike and Adidas, brand equity, lack of differentiation.
Merchants Securities in mid - May, the sporting goods industry, the report also pointed out that the 2011 Annual Report published by the Li Ning, Anta, nike free, Olympic and other sporting goods companies to reflect the sales growth to decline,http://www.cheapnikeshoes4au.com/ the decline in profitability, the inventory problem is exacerbated by Nike industry phenomenon.
The report argues that the current inventory backlog is not real nike australia store saturated market, but a "structural" saturation. "The sporting goods market is not much of a problem, present only short-term oversupply." Nike relevant responsible person said that the Nike recent adjustment of the focus should be to find the right business model and network architecture.
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